In recent years, the perception that companies that integrate sustainability in their corporate strategy and operations will do so at the cost of financial performance has finally been put to rest. As a recent study by mainstream investment advisory firm RBC Asset Managers concludes, investors “can pursue a program of socially responsible investing with the expectation that investment returns will be similar to traditional investment options.” The real challenge in attracting mainstream investor interest in sustainability, however, is not to simply prove that sustainability is not a drag on financial performance, but rather that it enables companies to financially outperform…
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