When a leading investment professional like Cliff Asness and a respected journalist like Andrew Ross Sorkin offer their opinions, mainstream investors tend to listen. It’s unfortunate, then, that both these pundits have recently added to the confusion about the impact of ESG on investment returns. More importantly, neither offer any practical insight into how to breakthrough this confusion and how to use ESG as a value driver for both investors and society. In a recent blog post titled “Virtue is its Own Reward: Or, One Man’s Ceiling is Another Man’s Floor,” Asness laid out his argument for why ESG investing…