Businesses today face increasing pressure from their stakeholders, from employees to customers to investors, to take on a “political” role and speak out on the pressing social issues of the day. But companies that do so often walk a fine line and struggle to navigate how to do it right. Two recent media stories, those of Disney and Bud Light, are illustrative of how this can play out, and what the challenges can be to both speaking out and staying silent. For Disney, it began last year when CEO Bob Chapek initially refused to take a public stance on Florida’s…