The practice of integrating ESG factors into investment decisions is growing, but are asset managers and owners making the right decisions about which factors to focus on? The answer is, not often enough, despite research by George Serafeim and others at Harvard Business School which concluded that company financial performance is only improved if a given ESG factor or issue is relevant, or material, to that company in its industry peer group. As a growing number of asset owners and asset managers are interested in integrating material ESG factors into their investment decisions. Those not yet involved in the practice…