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The Six New Rules of Business

A Review

“Tell me which of the pressing issues of our time keep you awake at night, and I will tell you how the old rules of profit maximization and short-term thinking contribute to those problems,” Judy Samuelson writes in the introduction to her new book, The Six New Rules of Business: Creating Real Value in a Changing World. The rules are changing. The COVID-19 pandemic and other recent crises have made it clear that business and society are more intertwined than ever before, and the old notions of “what is good for business” are no longer sustainable for society – or…

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Pandemic and political crises reveal new role and challenges for business

The current pandemic and growing climate crises have thrown into sharp relief the critical role large firms now play in society, not just as economic entities, but as key social institutions and political actors. A decade ago, would we have imagined a scenario where business organizations are on the front lines of the fight to preserve democracy and to remove a president from office? (“This is chaos,” a statement from the conservative American Manufacturers Association read. “This is sedition and should be treated as such. The outgoing president incited violence in an attempt to retain power.”) Would we have anticipated…

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